The Rainforest Alliance is excited to announce its new, reoccurring role on a popular Brazilian TV show! Sr. Brasil – a traditional Brazilian music show hosted by Rolando Boldrin– is now being shot on the world’s first Forest Stewardship Council (FSC) certified set.
Made of Sumauma plywood, a material originating from certified forests in the Brazilian Amazon, the set earned an FSC project certification from the Rainforest Alliance. Imaflora, a member of the Sustainable Agriculture Network and our forestry and agriculture certification partner in Brazil, conducted the milestone audit and certification.
“Concern about the environment is worldwide and being a pioneer in this important project is an honor,” says Boldrin, whose show has been on air since 2005. “I’m touched when I remember the singers that have long denounced forests destruction.”
The project was spearheaded by Sr. Brasil’s producer and set designer, Patricia Maia Boldrin. Sr. Brasil unveiled its sustainable set on Thursday, April 5 at 10 PM and shared some images of the forest with viewers.
“I believe that the Sr. Brasil set will act as a model for the certification of other sets on television,” enthuses Daniele Rua, Imaflora’s certification coordinator. “This proposal can be replicated elsewhere.”