Consumer Choices / Forestry

A Popular Brazilian TV Show Gets an Eco-Friendly Backdrop

The Rainforest Alliance is excited to announce its new, reoccurring role on a popular Brazilian TV show! Sr. Brasil – a traditional Brazilian music show hosted by Rolando Boldrin– is now being shot on the world’s first Forest Stewardship Council (FSC) certified set.

The world’s first FSC-certified set.

Made of Sumauma plywood, a material originating from certified forests in the Brazilian Amazon, the set earned an FSC project certification from the Rainforest Alliance. Imaflora, a member of the Sustainable Agriculture Network and our forestry and agriculture certification partner in Brazil, conducted the milestone audit and certification.

“Concern about the environment is worldwide and being a pioneer in this important project is an honor,” says Boldrin, whose show has been on air since 2005. “I’m touched when I remember the singers that have long denounced forests destruction.”

A Sumauma tree in the Amazon rainforest.

The project was spearheaded by Sr. Brasil’s producer and set designer, Patricia Maia Boldrin. Sr. Brasil unveiled its sustainable set on Thursday, April 5 at 10 PM and shared some images of the forest with viewers.

“I believe that the Sr. Brasil set will act as a model for the certification of other sets on television,” enthuses Daniele Rua, Imaflora’s certification coordinator. “This proposal can be replicated elsewhere.”

2 thoughts on “A Popular Brazilian TV Show Gets an Eco-Friendly Backdrop

  1. This is great news! Glad that it is a Brazilian TV show, I think in Europe and the US we often forget people are working hard on issues relating to sustainability.

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