Our Youngest Consumer Advocate

School is out for the summer! That means it’s time to reflect on some of the wonderful experiences that students and teachers have had implementing the Rainforest Alliance’s lessons and curriculum in the 2012-2013 academic year.

We’ll be doing so in a new summer blog series that starts today!

Alex with presentation poster

Alex H., a Swedish student in 5th grade at the Frankfurt International School in Germany, spent over six weeks studying the role rainforests play in our global environment and the need to ensure their protection.  After extensive research, he presented a project highlighting the power of consumers to conserve forests by choosing certified sustainable products to his classmates, their parents and the local community at an end-of-year exhibition. He also kept a journal online documenting his learning process.

Certification is important because it helps the customer know where products come from and that the forests have been handled in a sustainable way,” Alex explains in his final report. “You can even track the product or ingredient all the way back to the specific farm or forest owner.”

We’re sure that consumers in Germany are looking for the green frog seal thanks to Alex’s hard work!

Through school partnerships and professional development workshops, the Rainforest Alliance brought its curriculum and resources to approximately 1,200 educators and 17,000 students in the 2012-2013 academic year. 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s