A Richer Tourism Experience


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Tourists can experience traditional Maya purification ceremonies like this one. Credit: Mayaka’an

Just two hours south of the glitzy high-rise hotels and high-end shops of Cancun, Mexico, lies the Zona Maya, a stretch of lush jungle dotted with the ruins of ancient Maya temples; jaguars and pumas roam the forests there, and scarlet macaws flit across the sky. The Zona Maya is also home to communities whose languages and traditions predate colonial contact. While these cultures remain vibrant, the local economy does not: 25% of the population in the Zona Maya lives in extreme poverty, earning less than US$1.25 a day.

Now, however, thanks to an initiative to provide indigenous peoples with ways to make sustainable livings, local people are boosting their livelihoods by sharing their rich heritage with tourists. Visitors to the Zona Maya can participate in a purification ceremony in a temascal (sweat lodge), learn how to work the old-style looms, listen to a community elder tell ancient myths, and take in ancient dances, and enjoy other Maya traditions. Locals also offer tours of the beautiful canals and lagoons, opportunities to swim in cenotes, kayaking adventures, and visits to the Sian Ka’an Biosphere (a UNESCO World Heritage Site), as well as to Maya ruins—including some smaller, lesser-known temples.

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A group tours one of the many canals used by ancient Maya as a trade route Credit: Yessenia Soto/Rainforest Alliance

It’s all part of MayaKa’an, a project aimed at giving rural and indigenous people in the Zona Maya a way to make a living through sustainable tourism. A joint effort of Mexico’s National Commission of Natural Protected Areas (CONANP), the Ministry of Tourism and the local NGO Asociación Amigos de Sian Ka’an (a member of the coalition Mesoamerican Reef Tourism Initiative (MARTI), a coalition of organizations that promotes the conservation of the Mesoamerican Reef through sustainable tourism), and funded by the Inter-American Development Bank (IDB), MayaKa’an is made up of 14 cooperatives from nine indigenous communities, all of whom participated in training workshops provided by the Rainforest Alliance, also a MARTI member. In the trainings, cooperative members learned about business management, customer service, sustainability, and marketing.


A boat tour takes visitors to this small temple, called Xlahpak. Credit: Yessenia Soto/Rainforest Alliance

Rosa Tzab of the eight-member Sijil Noh Ha cooperative, which now receives 1,500 – 2,000 tourists per year, said, “It makes me proud to show visitors our origins, our culture, and everything we do here at the cooperative.” And for many tourists, what Tzab and the members of all the cooperatives of Mayaka’an offer make for a rich, memorable travel experience.



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